The patient who said ‘too expensive’

It’s frustrating when a patient walks into your clinic, inquires about your treatment, and then leaves, saying your charges are too high—only to visit another clinic and pay twice the amount without hesitation.

This isn’t just about pricing. It’s about perception, positioning, and trust.

Did they see your clinic as just another option while the other doctor appeared as the expert?

Did they hesitate with you because they weren’t convinced, but felt reassured elsewhere?

Did they find the other clinic more visible, authoritative, and trustworthy?

Patients don’t just pay for treatment; they pay for confidence. They choose the doctor who makes them feel they’re in the best hands—even if it costs more.

If your brand positioning, personal brand, and visibility aren’t strong, patients will always second-guess their decision with you. And when they’re unsure, they look for reassurance elsewhere—even if it means paying a higher price.

A strong presence doesn’t just attract patients—it makes them believe you’re worth it.

I’m not a magician who can guarantee instant success. If you have big dreams and want to dominate the market, it’s a journey that takes years—along with the right mindset to invest in growth and certainly not achieved with one set of marketing activity, it’s about tapping every small and big aspect.

If you are seriously interested because most doctors are not then I have my annual consultation plan where I can be your guide throughout the year and help you correct major marketing errors and putting you on the right path that also involves extra investment but just like I said this is only for serious doctors.