Thinking Marketing is expensive Try an empty waiting room.

Dr. Aakash opened his clinic with a dream—to help people, build a reputation, and create a thriving practice. But reality felt different.

Some days, the phone barely rang. His staff sat idle. The rent, salaries, and maintenance bills never stopped, but the patient flow did.

He told himself, “Marketing is too expensive.”

Yet every empty slot on his calendar was costing him more than any ad ever could.

The truth hit hard: staying invisible was the real expense. A little strategic marketing could’ve made sure people knew his name before they needed him.