Here are five key things to keep in mind while running newspaper ads for a healthcare practice:

1. Focus on Patient-Centric Messaging – Avoid technical jargon. Your ad should clearly communicate how your services benefit the patient—whether it’s pain relief, a better smile, or improved mobility. Keep it simple and relatable.

2. Use a Strong Headline & Call-to-Action (CTA) – The headline should grab attention immediately. A clear CTA like “Book a Free Consultation” or “Call Now for Priority Appointments” ensures readers know what to do next.

3. Choose the Right Newspaper & Section – Placing your ad in a premium lifestyle, health, or local community section increases visibility among your ideal audience. Avoid general placements where it might get ignored.

4. Incorporate Trust Elements – Include patient testimonials, years of experience, or credentials to establish credibility. Adding a professional image (yours or a happy patient, with consent) can also make the ad more relatable.

5. Track Results & Optimize – Use a unique phone number, landing page, or QR code to track responses from your ad. This helps measure effectiveness and refine future campaigns based on what works best.

A well-placed newspaper ad should not just inform—it should build trust, create urgency, and drive action.