Here are five key things to keep in mind while running newspaper ads for a healthcare practice:
1. Focus on Patient-Centric Messaging – Avoid technical jargon. Your ad should clearly communicate how your services benefit the patient—whether it’s pain relief, a better smile, or improved mobility. Keep it simple and relatable.
2. Use a Strong Headline & Call-to-Action (CTA) – The headline should grab attention immediately. A clear CTA like “Book a Free Consultation” or “Call Now for Priority Appointments” ensures readers know what to do next.
3. Choose the Right Newspaper & Section – Placing your ad in a premium lifestyle, health, or local community section increases visibility among your ideal audience. Avoid general placements where it might get ignored.
4. Incorporate Trust Elements – Include patient testimonials, years of experience, or credentials to establish credibility. Adding a professional image (yours or a happy patient, with consent) can also make the ad more relatable.
5. Track Results & Optimize – Use a unique phone number, landing page, or QR code to track responses from your ad. This helps measure effectiveness and refine future campaigns based on what works best.
A well-placed newspaper ad should not just inform—it should build trust, create urgency, and drive action.
In today’s digital world, a strong online presence is key to attracting patients and growing your practice. At Ads with Ankit, we specialize in helping doctors, clinics, and hospitals connect with more patients through tailored digital strategies.
From Google My Business optimization to website development, social media management, Google Ads, and brand reputation, we handle your digital growth so you can focus on providing exceptional care.
Let’s build your thriving practice together.
